23rd IAPNM (International Congress on Public and Nonprofit Marketing)

Silva, S. (Participant)

Research Center in Management and Economics (CEGE)

Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Description

Silva, S., Martins, C., and Casais, B. (2024). The Effect of Cause-Related Marketing in the Purchase Intention of Younger Generations in the Luxury Retail Industry, 23rd IAPNM (International Congress on Public and Nonprofit Marketing), Covilhã, Portugal, 3-5 July.

Period	3 Jul 2024 → 5 Jul 2024
Event type	Conference
Location	Covilhã, PortugalShow on map