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A generational comparison of the effectiveness of social media advertisement on the likelihood of purchase in the cosmetics industry
Vale, R. C. D.
(Supervisor)
Alica Radke (Student)
Católica Lisbon Research Unit in Business and Economics (CUBE)
Católica Lisbon School of Business & Economics
Activity
:
Supervision
Period
25 Feb 2017
Held at
Católica Lisbon School of Business & Economics
Degree of Recognition
Master
X