A half truth is a whole lie! why does "more sincere" pricing produce better shopping outcomes?

Maher Georges Elmashhara (Supervisor)
Mariana Pinto Marques (Student)

Research Center in Management and Economics (CEGE)

Activity: Supervision

Period	12 Jul 2023
Held at	Universidade Católica Portuguesa
Degree of Recognition	Master

Keywords

Master Thesis
Supervision

Related content

Student theses
A half truth is a whole lie! why does "more sincere" pricing produce better shopping outcomes?
Student thesis: Master's Thesis