AI Disruption in Creative Industries: Balancing Threats and Opportunities

Activity: Talk or presentationOral presentation

Description

To what extent is creative work threatened by the technological advances associated with Artificial Intelligence? Or should we value the opportunities that are appearing? As emerging applications challenge what until recently seemed exclusively human, we realize how disruptive AI can become for creative industries. What are the opportunities and challenges? Does it make sense to ask ourselves whether the concepts of creativity and creative industries need to be revised? What boundaries need to be set? Can technology become creative? Intuition, sensitivity, and emotion are still human assets. Perhaps the challenge is for creative people to master technology and not to be dominated by it, making investment in professional training unavoidable.

The repercussions that the application of AI in creative industries may have on the labour market are worrying professionals in the field. If, on the one hand, Artificial Intelligence seems to threaten employability, it can also be an incentive for innovation, an opportunity to explore new levels of creativity and an ally for professionals in the sector.

This article aims to reflect on the issues raised and contribute to the discussion about the challenges facing creative industries in the context of the advances and paths that Artificial Intelligence is fostering.
Period7 Jun 2024
Event titleAI in the Creative Industries Conference
Event typeConference
LocationManchester, United KingdomShow on map

Keywords

  • Artificial Intelligence
  • Creative Industries
  • Creativity
  • Technological Advancements
  • Workforce Implications