Applying Integrated Marketing Communications for the success of brand’s communication -The case of Super Bock Stout’s Campaign

  • Machado, J. (Supervisor)
  • Mariana Machado Aires (Student)

Activity: OtherSupervision

Description

Master Thesis, Master in Marketing, Católica Porto Business School, Universidade Católica Portuguesa, Porto.
Period2017
Degree of RecognitionMaster