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Applying Integrated Marketing Communications for the success of brand’s communication -The case of Super Bock Stout’s Campaign
Machado, J.
(Supervisor)
Mariana Machado Aires (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Description
Master Thesis, Master in Marketing, Católica Porto Business School, Universidade Católica Portuguesa, Porto.
Period
2017
Degree of Recognition
Master
X