Beauty beyond the product: the influence of country-of-origin image on B2B customers' perceptions

Cátia Fernandes Crespo (Speaker)
Nuno Fernandes Crespo (Speaker)
Silva, S. (Speaker)

Research Center in Management and Economics (CEGE)

Activity: Talk or presentation › Oral presentation

Period	14 Dec 2023
Event title	49th Conference of the European International Business Academy
Event type	Conference
Location	Lisboa, PortugalShow on map

Related content

Research output
Beauty beyond the product: the influence of country-of-origin image on B2B customers' perceptions
Research output: Contribution to conference › Paper › peer-review