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Brand Logo and Brand Gender: How brand logo elements influence brand gender perceptions and affect towards the logo
Machado, J.
(Supervisor)
Maria Ana Barraca (Student)
Research Center in Management and Economics (CEGE)
Católica Porto School of Business and Economics
Activity
:
Supervision
Description
Master Thesis, Master in Marketing, Católica Porto Business School, Universidade Católica Portuguesa, Porto
Period
2020
Degree of Recognition
Master
X