Brand Logo and brand gender: how do brand logo elements influence brand gender perceptions and affect?

Machado, J. (Speaker)
Martins, C. (Speaker)
Beatriz Fonseca (Speaker)

Research Center in Management and Economics (CEGE)

Activity: Talk or presentation › Oral presentation

Period	May 2019
Event title	14th Global Brand Conference 2019
Event type	Conference
Location	Berlin, GermanyShow on map

Related content

Activities
Brand Logo and Brand Gender: How do brand logo elements influence brand gender perceptions and affect?
Activity: Supervision

Research output
Brand Logo and brand gender: how do brand logo elements influence brand gender perceptions and affect?
Research output: Contribution to conference › Abstract › peer-review