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Brand Logo and Brand Gender: How do brand logo elements influence brand gender perceptions and affect?
Machado, J.
(Supervisor)
Beatriz Fonseca (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Period
2018
Held at
Universidade Católica Portuguesa
Degree of Recognition
Master
Related content
Activities
Brand Logo and brand gender: how do brand logo elements influence brand gender perceptions and affect?
Activity
:
Talk or presentation
›
Oral presentation
X