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Brand Logo Design: How does brand name and logo naturalness Influence consumers’ cognitive and affective responses?
Machado, J.
(Supervisor)
Mariana Costa (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Description
Master Thesis, Master in Marketing, Católica Porto Business School, Universidade Católica Portuguesa, Porto
Period
2021
Degree of Recognition
Master
X