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Cause-Related Marketing (CrM): How does brand-cause fit influence the success of CrM campaigns?
Silva, S.
(Supervisor)
Machado, J.
(Co-supervisor)
Inês Sofia Padilha Campelos (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Description
2019: Inês Sofia Padilha Campelos - Cause-Related Marketing (CrM): How does brand-cause fit influence the success of CrM campaigns? (co-supervised with Joana César Machado)
Period
2019
X