Co-branding strategies – Assessing the influence of gender on consumer evaluations of new co-branded products

  • Machado, J. (Supervisor)
  • Sara Catarina Pacheco Rodrigues de Sousa (Student)

Activity: Supervision

Description

Master Thesis, ”, Master in Marketing, Católica Porto Business School, Universidade Católica Portuguesa, Porto.
Period2017
Degree of RecognitionMaster