Communication Techniques of the Degree in Marketing Management - Introduce students to "Mass Media Communications"; - Teach students to write and communicate effectively for specific types of media, including advertising and even public speaking, within the scope of business communication; - Introduce students to various aspects of the latest media technology; - Generate effective communications: various types of communications with different levels of overall effectiveness; - Help students develop speaking skills as well as competence in written business communication; - Students, completing the semester, can make public presentations and write business documents, including curriculum, e-mail, briefing, letter, internal communications, commercial proposals, and budgets, among others.
Period
1 Feb 2010 → 31 Dec 2014
Work for
Instituto Superior de Comunicação Empresarial, Portugal
