Consumer engagement with football brands on social media: What drives consumers to engage with the FC Porto brand on social media?,

  • Machado, J. (Supervisor)
  • Frederico Correia Ferreira (Student)

Activity: OtherSupervision

Description

Master Thesis, Master in Marketing, Católica Porto Business School, Universidade Católica Portuguesa, Porto.
Period2018
Degree of RecognitionMaster