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Consumers’ preferences for global brands - A study on Portuguese consumers
Silva, S.
(Supervisor)
Miriam Salomão (Co-supervisor)
Maria Ramos Pinto dos Santos Guedes (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Description
2022: Maria Ramos Pinto dos Santos Guedes - Consumers’ preferences for global brands - A study on Portuguese consumers (co-supervised with Miriam Salomão)
Period
2022
Degree of Recognition
Master
X