Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modelling approach

  • Vale, R. C. D. (Speaker)
  • Pedro Verga Matos (Speaker)
  • Jorge Caiado (Speaker)

Activity: Talk or presentation › Oral presentation

Description

Research on National Brand and Private Label International Conference-competitive paper "Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modelling approach, co-authored with Pedro and Jorge Caiado, Barcelona, Spain, June 2015
PeriodJun 2015
Event title2nd International Conference on Research on National Brand and Private Label Marketing (NB&PL)
Event typeConference
LocationBarcelona, SpainShow on map