Do you really want to be part of my CSR initiatives? The impact of requesting consumer’s co-participation on retailers and products’ evaluation

Vale, R. C. D. (Speaker)
Pedro Verga Matos (Speaker)
Colaço, V. H. (Speaker)

Católica Lisbon School of Business & Economics
Católica Lisbon Research Unit in Business and Economics (CUBE)

Activity: Talk or presentation › Oral presentation

Description

Online EMAC Annual Conference 2021, " Do you really want to be part of my CSR initiatives? The impact of requesting consumer’s co-participation on retailers and products’ evaluation," co-authored with Pedro Verga Matos and Vera Colaço, Madrid, Spain, May 2021 (competitive paper session; conference held in digital format due to Covid pandemic).

Period	May 2021
Event title	Online EMAC Annual Conference 2021
Event type	Conference