Doctoral Program in Management (Specialization in Marketing), ISCTE Business School, ISCTE-IUL

Activity: Examination

Description

Influence of Different Sponsorship Contexts in the BIOS-Consumer Brand Relationship Model (BCBR model) Mutualism and Antagonism Clusters and Purchase Decision, Doctoral Program in Management (Specialization in Marketing), ISCTE Business School, ISCTE-IUL.
Period2017
ExamineeMaria Alves Machado Macedo & Maria Alves Machado Macedo
Examination held at
  • University Institute of Lisbon
Degree of RecognitionPhD