Effects of message design and content on the performance of email marketing campaigns

Ana Teresa Neves de Carvalho (Student)
Costa, A. I. D. A. (Supervisor)

Católica Lisbon Research Unit in Business and Economics (CUBE)

Activity: Supervision

Period	2014
Held at	Universidade Católica Portuguesa
Degree of Recognition	Master

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Student theses
Effects of message design and content on the performance of email marketing campaigns
Student thesis: Master's Thesis