Exploring the integration of phygital strategies in improving customer experience: a price-segmented comparison between luxury goods and non-luxury good

Silva, S. (Supervisor)
Francisca Pinto e Silva (Student)

Research Center in Management and Economics (CEGE)

Activity: Supervision

Period	18 Jul 2023
Held at	Universidade Católica Portuguesa
Degree of Recognition	Master

Related content

Student theses
Exploring the integration of phygital strategies in improving customer experience: a price-segmented comparison between luxury goods and non-luxury good
Student thesis: Master's Thesis