Exploring the Integration of Phygital Strategies in Improving Customer Experience - A price-segmented comparison between luxury goods and non-luxury goods

  • Silva, S. (Participant)
  • Francisca Pinto e Silva (Student)

Activity: Supervision

Description

2023: Francisca Pinto e Silva - Exploring the Integration of Phygital Strategies in Improving Customer Experience - A price-segmented comparison between luxury goods and non-luxury goods
Period2023
Degree of RecognitionMaster

Keywords

  • Phygital