“Factors affecting consumer’s acceptance of an omnichannel approach”

Silva, S. (Speaker)

Research Center in Management and Economics (CEGE)

Activity: Talk or presentation › Oral presentation

Description

Silva, S, and Martins, C. (2017), “Factors affecting consumer’s acceptance of an omnichannel approach”, in 30th European Marketing Academy Conference (EMAC), Groningen, Netherlands, 23rd-26th May.

Period	23 May 2017 → 26 May 2017
Event title	30th European Marketing Academy Conference (EMAC)
Event type	Conference
Location	Groningen, NetherlandsShow on map