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Franziska Busching, “The influence of new media on brand perception and purchase intention of luxury brands: The example of Yves Saint Laurent”, defended on February 2017.
Vale, R. C. D.
(Supervisor)
Católica Lisbon Research Unit in Business and Economics (CUBE)
Católica Lisbon School of Business & Economics
Activity
:
Supervision
Period
25 Feb 2017
Held at
Católica Lisbon School of Business & Economics
Degree of Recognition
Master
X