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Fusão de marcas: gestão e comunicação – Estudo de caso: Marriott International e Starwood Hotels and Resorts
Machado, J.
(Supervisor)
Rita Valente (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Description
Master Thesis, Master in Marketing, Católica Porto Business School, Universidade Católica Portuguesa, Porto
Period
2018
Degree of Recognition
Master
X