Gamified chatbots – creating value and engagement in online brand’s interactions with consumers

  • Silva, S. (Supervisor)
  • Roberta De Cicco (Co-supervisor)
  • Maria Levi Silva (Student)

Activity: Supervision

Description

Maria Levi Silva – Gamified chatbots – creating value and engagement in online brand’s interactions with consumers (co-supervised by Roberta De Cicco)
Period2021
Degree of RecognitionMaster