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Gamified chatbots: creating value and engagement in online brands’ interactions with consumers
Silva, S.
(Supervisor)
Roberta De Cicco (Co-supervisor)
Maria Levi Silva (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Period
5 Jul 2021
Held at
Universidade Católica Portuguesa
Degree of Recognition
Master
Related content
Student theses
Gamified chatbots: creating value and engagement in online brands’ interactions with consumers
Student thesis
:
Master's Thesis
X