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Generating engagement through content on social media An analysis of the influence of Facebook and Instagram content on digital consumer engagement
Machado, J.
(Supervisor)
Sílvia Tavares (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Description
Master Thesis, Master in Marketing, Católica Porto Business School, Universidade Católica Portuguesa, Porto.
Period
2020
Degree of Recognition
Master