Generation Y consumers, luxury brands and social responsibility: what are the main motivations of generation Y luxury consumers to engage in a socially responsible consumption behavior?

Description

Cunha, C. B., Duarte, P., Silva, S. C. (2017), Generation Y consumers, luxury brands and social responsibility: what are the main motivations of generation Y luxury consumers to engage in a socially responsible consumption behavior?, in 43th EIBA (European International Business Conference), Milan, Italy, 14th –16th December. ISBN: 978 88 6493 042 8

Period	14 Dec 2017 → 16 Dec 2017
Event title	43th EIBA (European International Business Conference)
Event type	Conference
Location	Milan, ItalyShow on map