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Generation Z: influencers of decision-making process -The influence of WOM and peer interaction in the decision-making process
Silva, S.
(Supervisor)
Machado, J.
(Co-supervisor)
Marta Cruz (Student)
Research Center in Management and Economics (CEGE)
Católica Porto School of Business and Economics
Activity
:
Supervision
Period
2016
Degree of Recognition
Master
X