Description
Head of Marketing, Communication and New Projects Department
Head of Marketing, Communication and New Projects Department
Attitude Group · Tempo integralAttitude Group · Tempo integral
abr de 2006 - jun de 2007 · 1 ano 3 mesesDe abr de 2006 até jun de 2007 · 1 ano 3 meses
Lisbon Area, Portugal · PresencialLisbon Area, Portugal · Presencial
- Responsible for Internal and External Communication at Grupo Attitude (NTP – Network Television Portugal, Ação Criativa (Madeira Archipelago), Steven Tob (Cinema) and Attitude (Advertising Agency);
- We produced 10-minute television reports on major companies in the Portuguese market: Mota Engil, Sicasal, Vitacress, Somafel, Resiquímica, and Efacec, among other entities;
- Mainly focused on the practical application and management of a TV show;
- Market research to gain a clear understanding of what customers really want
Identify new market opportunities and help the organization create a niche market for its services;
- Assign roles and set goals for departmental staff;
- In the last months, my activity has focused on managing the Commercial Department at NTP, the company responsible for marketing the daily program Portugalindustry.com on RTP N, RTP Africa, RTP Madeira, RTP Açores, and RTP Internacional.
Period | 1 Apr 2006 → 30 Jun 2007 |
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Work for | Attitude Group, Portugal |
Keywords
- broadcast media
- Advertising
- Public Relations
- marketing plan