Head of the Advertising Department at Teleculinária Magazine

Activity: Consultancy

Description

- I was responsible for creating the culinary section "Teleculinária" and marketing it for the magazine ad and for the television program "Olá Portugal" on TVI, presented by Manuel Luís Goucha;
- It gave my advertisers the opportunity to be simultaneously in print and on TV;
- Commercial management with advertising agencies as a direct client;
- In the program we did soft sponsoring, verbalizing the brand name and demonstrating its correct use by the chefs: Chef Silva and Chef Hernâni Ermida.
Period1 Jan 200228 Feb 2004
Work forMeribérica/Líber , Portugal
Degree of RecognitionNon academic

Keywords

  • Communication management
  • Broadcasting
  • Advertising
  • Public Relations
  • Marketing