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Head of the Advertising Department at Teleculinária Magazine

Activity: Consultancy

Description

- I was responsible for creating the culinary section "Teleculinária" and marketing it for the magazine ad and for the television program "Olá Portugal" on TVI, presented by Manuel Luís Goucha;
- It gave my advertisers the opportunity to be simultaneously in print and on TV;
- Commercial management with advertising agencies as a direct client;
- In the program we did soft sponsoring, verbalizing the brand name and demonstrating its correct use by the chefs: Chef Silva and Chef Hernâni Ermida.
Period1 Jan 2002 → 28 Feb 2004
Work forMeribérica/Líber , Portugal
Degree of RecognitionNon academic

UN SDGs

This activity contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  2. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  3. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

Keywords

  • Communication management
  • Broadcasting
  • Advertising
  • Public Relations
  • Marketing