How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?

Machado, J. (Speaker)
Leonor Vacas de Carvalho (Speaker)
Salim L. Azar (Speaker)

Research Center in Management and Economics (CEGE)

Activity: Talk or presentation › Oral presentation

Period	May 2019
Event title	14th Global Brand Conference 2019
Event type	Conference
Location	Berlin, GermanyShow on map

Related content

Research output
How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?
Research output: Contribution to conference › Abstract › peer-review