Human Image vs. Human Illustration: What Increases Social Media Advertising Effectiveness?

  • Leonor do Nascimento Rocha (Student)
  • Salgado-Pinto, S. (Supervisor)
  • Maher Georges Elmashhara (Supervisor)

Activity: Supervision

Description

Leonor do Nascimento Rocha (Master Thesis - 2023). Human Image vs. Human Illustration: What Increases Social Media Advertising Effectiveness?. Católica Porto Business School, Catholic University of Portugal, Porto, Portugal. / Supervisors: Sofia Salgado-Pinto & Maher Georges Elmashhara.
Period2023
Degree of RecognitionMaster

Keywords

  • Master Thesis
  • Supervision

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