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Impact of virtual influencers' attributes on purchase intention
Silva, S.
(Supervisor)
Roberta De Cicco (Co-supervisor)
Catarina Maria Garcia Francisco (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Period
2023
→
15 Jul 2024
Held at
Universidade Católica Portuguesa
Degree of Recognition
Master
Related content
Student theses
Impact of virtual influencers' attributes on purchase intention
Student thesis
:
Master's Thesis
X