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Influencer Marketing - The impact of the influencer credibility on attitude towards influencer-brand collaboration and purchase intention
Machado, J.
(Supervisor)
Joana Moreira (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Description
Master Dissertation, Master in Marketing, Católica Porto Business School, Universidade Católica Portuguesa, Porto.
Period
2021
Degree of Recognition
Master
X