Activity: Publication peer-review and editorial work › Publication Peer-review
Description
I did 8 Reviews for this journal, for studies such as: - Twofold impact of experiential marketing: manufacturer brand and hosting retailer - Unpacking brand loyalty in retailing: a three-dimensional approach to customer-brand relationships - Are your customers grateful? How customer gratitude impacts loyalty programme effectiveness - Salespeople as socialization agents for adolescents in-stores; retail and consumer socialization - Consumers' responses to store-related stimuli in a crisis: evidence from Japan and Croatia