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Introducing Variable Pricing at The Cinema: Its Effects on Viewer Choices, Habits and Perception
Machado, F.
(Supervisor)
Católica Lisbon Research Unit in Business and Economics (CUBE)
Católica Lisbon School of Business & Economics
Activity
:
Supervision
Description
Gestão e Administração de Empresas
Period
2017
Held at
Universidade Católica Portuguesa
Degree of Recognition
Master
X