Is it Worth Copying the Leader? Impact of Copycat Packaging Strategies on Private Label’s Adoption.

Vale, R. C. D. (Speaker)
Pedro Verga Matos (Speaker)

Católica Lisbon School of Business & Economics
Católica Lisbon Research Unit in Business and Economics (CUBE)

Activity: Talk or presentation › Oral presentation

Description

INFORMS Marketing Science Conference 2012, competitive papers “Is it Worth Copying the Leader? Impact of Copycat Packaging Strategies on Private Label’s Adoption.”, (co-authored with Verga Matos, Pedro), Boston, USA, June 2012.

Period	Jun 2012
Event title	INFORMS Marketing Science Conference 2012
Event type	Conference
Location	Boston, United StatesShow on map