Is It Worth Copying The Leader? The Impact Of Copycat Packaging Strategies On Private Labels' Adoption

Activity: Talk or presentationOral presentation

Description

European Marketing Association Conference (EMAC) 2012, competitive papers ”Is It Worth Copying The Leader? The Impact Of Copycat Packaging Strategies On Private Labels' Adoption” (co-authored with Verga Matos, Pedro) , Lisbon, Portugal, May 2012.
PeriodMay 2012
Event titleEuropean Marketing Association Conference (EMAC) 2012
Event typeConference
LocationLISBOA, PortugalShow on map