Is Masculinity Ruining the Male Skincare Market? - Factors Affecting Men’s Intention to Purchase Skincare Products

  • Silva, S. (Participant)
  • Paulo Duarte (Co-supervisor)

Activity: Supervision

Description

2023: Maria Joana Sarmento Trigueiros Rodrigues de Carvalho - Is Masculinity Ruining the Male Skincare Market? - Factors Affecting Men’s Intention to Purchase Skincare Products (co-supervised with Paulo Duarte)
Period2023
Degree of RecognitionMaster

Keywords

  • Consumer Behaviour
  • Skin Care Products