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Karolina Biernacka, “The influence of segmentation and personas on the effectiveness of new product development in the railway passenger sector”, defended on July 2019.
Vale, R. C. D.
(Supervisor)
Católica Lisbon Research Unit in Business and Economics (CUBE)
Católica Lisbon School of Business & Economics
Activity
:
Supervision
Period
25 Jul 2019
Held at
Católica Lisbon School of Business & Economics
Degree of Recognition
Master
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