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Mariana Luis,“The Impact Of Copycats’ Packaging Strategies On Likelihood Of Purchase And The Reasons Behind Choices”, work as part of project PTDC/EGE-GES/103899/2008, Catholic University of Portugal (March 2011).

Activity: Supervision

Period25 Mar 2011
Held atCatólica Lisbon School of Business & Economics
Degree of RecognitionMaster