Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Description
Gasulla Tortajada, E., Duarte, P., Silva, S. C., Bigné, E. & Sousa N. (2026). Shifting Consumer Choice from Ballistic Price-Driven to Diffusive Sustainability-Oriented Decisions Through Sustainability Nudges, at the Marketing Science Conference, Lisbon, Portugal, Jun 11-13.