Activity: Talk or presentation › Oral presentation
Description
Camargo, A. Rocha, T. V. & Silva, S. C. (2015), “Marketing strategies in the internationalization process of Brazilian franchises”, in 41st EIBA (European International Business Conference), Rio de Janeiro, Brazil, 1st-3rd December.
Period
1 Dec 2015 → 3 Dec 2015
Event title
41st EIBA (European International Business Conference)