Matching Rewards with Backers: The Differential Impact of Rewards Types on Contributions in Crowdfunding

Vale, R. C. D. (Speaker)
Bernard, A. (Speaker)

Católica Lisbon School of Business & Economics
Católica Lisbon Research Unit in Business and Economics (CUBE)

Activity: Talk or presentation › Oral presentation

Description

51st Association for Consumer Research Annual Conference, “Matching Rewards with Backers: The Differential Impact of Rewards Types on Contributions in Crowdfunding”, co- authored with Anna Bernard, October 2020 (competitive paper session; conference held in digital format due to Covid pandemic).

Period	Oct 2020
Event title	51st Association for consumer research annual conference
Event type	Conference
Location	United StatesShow on map