NorthernSeam: Northern Seminar Day in Economics and Management (1st Edition)

  • Leonor do Nascimento Rocha (Participant)
  • Salgado-Pinto, S. (Participant)
  • Maher Georges Elmashhara (Participant)

Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Description

Rocha, L. N., Salgado-Pinto, S., Elmashhara, M. G. (Feb 9, 2023). How Using Human Image (Vs. Human Illustration) in Social Media Ads Influence Customer Attitude and Behavioral Responses. NorthernSeam: Northern Seminar Day in Economics and Management (1st Edition). Católica Porto Business School, Porto, Portugal.
Period9 Feb 2023
Event typeSeminar
Conference number1st Edition
LocationPorto, PortugalShow on map

Keywords

  • NorthernSeam
  • Research
  • Student Work

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