Online Cause-Related Marketing How does it influence conumers’ evaluations and purchase intention?

Silva, S. (Speaker)

Research Center in Management and Economics (CEGE)

Activity: Talk or presentation › Oral presentation

Description

Almeida, M., Silva, S. Machado, J. and Martins, C. (2018). Online Cause-Related Marketing How does it influence conumers’ evaluations and purchase intention?, in EURAM (European Academy of Management), Reykjavik, Iceland, 20-23 June.

Period	20 Jun 2018 → 23 Jun 2018
Event title	EURAM (European Academy of Management)
Event type	Conference
Location	Reykjavik, IcelandShow on map