The global fruit and vegetable juice market is witnessing significant growth, driven by an increasing consumer preference for healthier and sustainable options such as cold-pressed and children-specific juices. Among these, vegetable juices are also gaining popularity. Regulatory initiatives in the European Union that limit food additive levels pose challenges for producers, compelling them to adopt natural preservation methods that maintain product integrity over required shelf lives. Innovative and more sustainable preservation technologies shall extend shelf life, minimize nutrient losses, reduce energy consumption, and reduce chemical use. Ultrasound technology, which involves high-frequency sound waves, helps in cell disruption and enhances extraction processes, making preservation more efficient and less reliant on chemicals or intensive heat treatments. UV light, a non-thermal disinfection method, effectively reduces microbial load without altering the juice's flavor or nutritional value. Both technologies contribute to sustainability by reducing energy consumption and eliminating the need for additional chemical preservatives. Additionally, integrating innovative passive cold chain technologies in distribution processes is crucial for maintaining juice quality while minimizing environmental impacts compared to traditional refrigeration methods. Passive cold distribution chain technologies optimize the thermal management of transported juices using advanced insulation and phase change materials, which require less energy than conventional refrigeration and significantly reduce distribution networks' carbon footprint. The evolving digital platforms and e-commerce landscape further transform market dynamics, enhancing consumer access and engagement through strategic online marketing. In conclusion, by integrating these sustainable technologies, the juice industry is well-positioned to meet consumer expectations for high-quality and environmentally friendly products, enhancing its competitiveness in the global marketplace.
Period
9 May 2024
Event title
MACFRUT2024 - Innovation Hub for Healthy Food: Fruit and vegetable fresh juices: emerging non-thermal stabilization/functionalization treatments;
