Private labels and store loyalty: An integrated framework of analysis using the four-stage consumer loyalty model

Activity: Talk or presentation › Oral presentation

Description

17th EBES Conference, competitive paper "Private labels and store loyalty: An integrated framework of analysis using the four-stage consumer loyalty model, co-authored with Pedro, Venice, Italy, October 2015.
PeriodOct 2015
Event title17th EBES Conference
Event typeConference
LocationVenice, ItalyShow on map