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Re-marketing Frezite
Silva, S.
(Consultant)
Católica Porto Business School
Research Center in Management and Economics (CEGE)
Activity
:
Consultancy
Description
Frezite holds different business units and different brand names and requires brand architecture strategy to be implemented. The project aimed at re-marketing Frezite.
Period
Feb 2021
→
Sep 2021
Work for
Frezite